02 / A BAKERY WITH PURPOSEA bakery built around its orders
It's personal.
It's deliberate.
We're not a walk-in bakery — and we don't try to be. By baking for planned orders, we can focus on the relationships and the occasions behind each request, from a café's regular pastry selection to a once-in-a-lifetime centrepiece.
Start an order conversation01 / 2017 — THE FIRST CHAPTEREvery good story
starts with one idea.
In 2017, The Chef’s Choice began with Carl Boulanger at the baking bench and one assistant alongside him. It was a small operation with a simple ambition: to make food that would speak for itself.
What began with two people has steadily grown into a close-knit team of two bakers and three assistants. More hands now carry the work forward, but our focus remains in the same place: technique, care and the finished bake.
We specialise in croissants and demanding pastries that reward patience. Our traditional butter croissant follows a three-day process; our celebration pieces call for precision, timing and an eye for detail. We also believe in the comfort of everyday favourites, from Swiss rolls and muffins to soft milk buns.
Explore what we bake